View the landing page ↗Brand kit / Version 1 / 23 September 2026
More customers ahead.
The grand open identity: a new front door for service businesses. Built from the original assets and brand guide supplied by Jeff Wells.
The palette.
Black
#000000 · Headlines and primary text.
Deep green
#1F3A2E · Brand accent and primary action.
Off-white
#F8F8F6 · The main background.
The identity.
Horizontal wordmark
Always lowercase. Keep the original proportions and clear space around the lockup.
Open the original wordmark ↗
The type.
A new chapter.
An open door.
Inter · Heavy, tight headlines.
Regular body copy. Clear, generous spacing.
Different jobs. Same work ethic.
Tracked uppercase monospace for short labels. Use it sparingly; let the headline do the talking.
Get started ↗The voice.
Say it simply.
- Speak directly to service-business owners.
- Use short sentences and concrete words.
- Keep the tone capable, clear, and optimistic.
- Describe real capabilities; avoid invented promises.
From the supplied guide.
“More customers ahead.”
“Growth for service businesses.”
“Open the door to what’s next.”
“Different jobs. Same work ethic.”
The direction.
Generous off-white space, strong black typography, deep green accents, fine rules, and the original door mark. No decorative gradients, fake statistics, or generic stock photography.
The palette, mark, tagline, and type-family direction come from the supplied guide. Exact responsive sizes, spacing, neutral supporting colors, and button dimensions are authored choices for the launch page.